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It’s something that’s motivated me, shown me that I’m doing the right thing giving these kids the opportunity for the world to see them. Taking the kids to Universal Studios for the first time, taking them on their first roller coaster - when they came off, I’ve never seen kids that happy in my life. It was like a diamond in the dirt.Īnd since then, you’ve been traveling with the kids on a press tour in the U.S. When I saw them, it was like a breath of fresh air. Art will take you new places you never expected. Never been there, never thought about going there. That’s what you call a global hit.Ī big part of this song’s success has also been the music video, which you filmed in Uganda with the Triplets Ghetto Kids. I feel like that’s the one record that fits everybody: African vibe, reggae vibe, techno vibe, European vibe. I chopped it up the way I wanted it to be. That’s why I’m able to pick tracks like “Unforgettable.” When I get that feeling, that’s when I follow it, you know?Īs soon as I heard the track, I knew it was a hit. I was listening to live music, I was listening to Afro before Afro music was Afro music, I was following the feeling, I wasn’t following the genre.
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I couldn’t really tell what was hip hop or pop. TIME: Growing up, were you always into music and hip hop? Instead, he’s found his own way to the top. “I wish someone could have grabbed me from Africa,” he says. He saw himself in the kids he found in Uganda Montana’s own early days were marked by economic challenges, with his mother on welfare and his father compelled to return to Morocco. (He’s also partnered with Global Citizen on a health advocacy campaign and with the Mama Hope Foundation, assisting in building a hospital for neonatal care in Uganda.) “Half of Uganda is under 15 years old,” he explains. shows, and committed to funding their education. To pay it forward for his music video stars, he brought them on his latest circuit of U.S. When I made that song, I looked at it like I was making a song that would last forever,” he says. “It became a lifestyle, and a spark in the mind of listeners to help people. “Unforgettable,” off his sophomore album Jungle Rules, has enjoyed a 21-week run on the Billboard Hot 100, peaking at number three just below the juggernauts of “Despacito” and DJ Khaled’s “Wild Thoughts.” But as Montana is quick to note, “Unforgettable” is-to him-more than just a song. Even if that doesn't come to pass, at the rate it's going, the song should go double-platinum before year's end, which would officially make it Montana's biggest hit ever.It certainly led to charting success. While neither of those hits will appear on Jungle Rules, the performance of "Unforgettable" will provide that album with an added boost towards RIAA certification, something Excuse My French was unable to achieve. 73 on the Hot 100 and ultimately achieved platinum certification. 36 on the Hot 100 and earned RIAA gold, while "Lockjaw" reached No. Extensively bootlegged online, the aborted record reverted to a mixtape despite boasting two of the rapper's biggest hits. Bolstered by a Drake feature, "No Shopping" peaked at No. The announcement of Jungle Rules inadvertently brings to mind the botched rollout of his intended second album MC4.
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(The RIAA began including streaming as a sales equivalent in its digital single award methodology in 2013.) "Pop That" took 13 months to go platinum, an indication of the relative strength of "Unforgettable" and the increased importance of streaming in 2017 versus 2013. 36 peak) and "Ain't Worried About Nothin" (No. After years of making a name for himself and his Coke Boys crew on the mixtape circuit, Montana's 2013 full-length album debut Excuse My French for Bad Boy / Maybach Music / Interscope garnered two Hot 100 charting hits: "Pop That" (No.